My good friend Kylie Buckley definitely has her finger on the pulse of Network Marketers out there. Here is an awesome post about how to target your advertising to the ideal customer for Your business…
“Your Results Index” by Kylie Buckley
Get very clear on what you have to offer;
Market the heck out of it, and
Deliver on that promise.Building a results indexThere are 5 main areas where your clients can experience results, by doing this exercise you will more clearly understand YOU and the priceless VALUE you have to offer as a professional.
- Did they lose weight?
- Did they make more money?
- Did they repair their marriage or another relationship?
- Did they stop needing to visit the doctor? (Be cautious when it comes to medical claims)
2. The Primary Physical Result is usually something that can be quantified or measured.
- “They lost 10 pounds.”
- “They tripled their income.”
- “They saved $1000 for retirement.”
- “They got off their medication.”
3. Now list all The Secondary Benefits. These are in the categories of spiritual, emotional, energetic, mental and relational. For example, “They got their confidence back.” “They found their voice.” “They fell in love again.” Feel free to fill a whole page!
4. Now think about what they would have missed out on. This is called the Opportunity Cost. Where would they still if they hadn’t worked with you?
5. Look back on what you have written and underline key phrases now transfer the information to your Results Index. You’ll want to be very familiar with your results so that depending on to whom you are speaking, you can know something that could help that particular client.
Your results Index is an invaluable source when it comes to creating ads and promoting your valuable services. Use the template below and calculate your own results index…
Physical Results (body, money, relationships, stress levels)