Understanding why something works is more important than how it works, because when you know WHY something doesn’t work, you can use it as feedback and take responsibility for your actions.
So gaining the right understanding… the big picture… is a lot more important than reading about specific techniques.
Marketers who understand this are heads and shoulders above the rest of the market.
And this is just ONE of the 6 Habits of Highly Effective Marketers.
The other 5 are revealed in today’s Daily Shortcut Episode…