SEO and Email Marketing Combined
Blogging Email Marketing

SEO and Email Marketing Combined Increase Your Results

SEO (Search Engine Optimization) is a great way to increase traffic to your blog, but have you considered how SEO and Email Marketing can work together to increase your market reach exponentially? The answer is yes they can!

According to Campaign Monitor, whatever the niche, every industry will have certain marketing tactics that work for them, but every single business should understand how their SEO (search engine optimization) efforts can work in harmony with their email marketing strategy.

5 Ways to Use SEO and Email Marketing to Drive Results

I have written a number of articles on the effectiveness of SEO and email marketing, today we are going to explore how they can work together. More specifically how email marketing can be used to improve your SEO results.

First and most importantly, you have to start by writing a great blog post with solid SEO techniques. Click To Tweet

If your blog is not worth reading, it doesn’t really matter how many visitors you get, none of them will stay for very long which is not good for your SEO ranking. There have been many articles written on how to create great content. For more information on writing great content, check out SEO Copywriting the Ultimate Guide from Yoast SEO. You may also find my article How to Develop Amazing Blog Post Ideas helpful in developing your blog content.

Of course, you must do more than just deliver great content in order to rank well in the search engines. The focus of this article is not how to write a blog post for the best ranking, rather how SEO and email marketing can work together to increase your results. I want to be clear however, before moving on that you understand using proper SEO techniques is very important. If you are unclear on this, you should check out these articles for more information:

Blogging for the Best Website Ranking

On-Page SEO Made Easy 

Using SEO and Email Marketing to Increase Your Reach and Authority and Improve your Search Engine Ranking

According to SendPulse, email marketing can trigger users’ specific behavior — share, comment, or link to your content — and this way lift your website within the search engines results.

How to Use Email Marketing to Improve Your SEO Results

SendPulse lists 5 SEO and email marketing factors that can increase your website traffic starting straight from the users’ inbox.

  1. Inbound Links
  2. Content Promotion
  3. On-site and social media engagement
  4. Reputation building (I like to call this “increasing your authority”)
  5. Long-term development

So how can you reap these benefits through email marketing?

  1. Write great content and keep it updated
  2. Use proper SEO techniques 
  3. Publish your article
  4. Share your article with your email list
  5. Encourage your email subscribers to click through to your article
  6. Encourage your email subscribers to share your article on social media
  7. Rinse and repeat

In summary, if you consistently provide valuable content to your email subscribers, they will return to your blog more often, stay on your page longer and be more inclined to share your content with others who will also click through to your blog. All of these things will enhance your search engine ranking. Voila!

If you would like to go deeper into this topic feel free to leave a comment or contact me.

To Your Success,

Bob Swetz


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