email marketing best practices
Email Marketing

Email Marketing Best Practices

Email Marketing is one of the most cost effective ways to generate new prospects and communicate with customers. To get the best results, make sure you are using email marketing best practices. When done correctly, email marketing can be extremely powerful and cost effective. No other medium allows such easy and measurable access to help your business …

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Autoresponder Email Marketing Selection
Email Marketing

Autoresponder Email Marketing [Selecting the Best Tools]

How do you choose the right autoresponder for your business? First, a bit of history on autoresponder email marketing and a definition from Wikipedia.com… An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex. The first autoresponders were created within mail transfer agents that found they could not deliver an e-mail to a …

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Writing an Effective Email Series
Email Marketing

How to Write an Effective Email Series

In today’s post we will go into more detail regarding how to write an effective email series that will make your subscribers take action and become much more than just passive readers. The most important aspect of this autoresponder email series is to build credibility and trust with your readers. To review, the first message in …

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